CAFFE IN
LOCAL COFFEE SHOP FINDER APP
Brand Overview
Caffe In is a mobile platform that makes discovering and supporting local coffee shops as convenient as visiting large coffee chains. Built around the values of accessibility, community, and ease of use, the brand creates a warm and modern experience that encourages users to explore independent cafés through a centralized system for discovery, rewards, and ordering. By reducing friction in the coffee-buying journey, Caffe In helps transform everyday coffee runs into opportunities to support local businesses.
Users value convenience
+
Rewards
Discovery
+
Reliability matter
Local cafes feels
less accessible
Problem Statement
“Convenience wins over values”
Urban adult workers often default to corporate coffee chains due to convenience-driven habits and frictionless digital systems, even though they value local cafés.
Research Question
How might design reduce friction and reinforce identity-driven engagement to help urban adults integrate local coffee shops into their daily routines as seamlessly as corporate chains?
BRANDING
Brand Descriptors
Warm
Modern
Inviting
Creative Brief
Make local coffee feel accessible and easy to enter
Design a system that invites users into a community of cafes
Balance friendly tone + clean digital experience
Color Palette
Espresso
#6b4f3b
Oat
#f5ede3
Aqua
#a5f9f3
Clay
#d9996b
Buttercream #f9f9a5
Typography
Gigalypse
Avenir
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your way into local coffee
PROTOTYPE
Information Architecture
Wireframing
LoFi Prototype
